Nothing can have such an
immediate impact on sales as incentivising the shopper as
they are shopping ! Results from previous Promotional Support's
campaigns at all the major grocery multiples, clearly demonstrate
just how effective this kind of activity can be.
Our sampling stands are usually positioned at the main entrance
to the store, therefore ensuring each store visitor is exposed
to the promotion - we regularly
reach 2000-3000 people in a single day. The cost
per sample is lower than it would be with in-store sampling.
